5 more cognitive biases to avoid for better (creative) decisions
Overemphasis on information that comes immediately to mind.
This is a common bias in debates about health and wellness, “My neighbour smoked five packets a day and she lived to 100” is an example – overplays the neighbour’s outcome and underplays other evidence that smoking leads to premature death.
People are more likely to see biases in other people’s thinking than in their own (this may be happening right now if you are denying you’ve ever shown any of these biases).
Tendency to emphasise information that confirms your belief and under-emphasise information that contradicts your belief.
Tendency to believe that a person who’s had success in the past is likely to experience it again in the next project.
Tendency to remember events associated with negative emotions over ones that have a positive emotional valence.